In-Car Infotainment: A Driver's Guide to Connectivity and Convenience

 In-car infotainment is a complete suite of advanced features that is integrated in cars to provide entertainment, information, connectivity, and communication services. The complete system uses audio/video (A/V) interfaces, touchscreens, keypads, and other types of devices to provide entertainment and information delivery to the drivers and passengers. Advanced infotainment systems facilitate Bluetooth, Wi-Fi connectivity, interactive voice recognition services, live media streaming, and smart technology for mobile integration. 

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The factors such as rise in demand for smartphone integration in in-car infotainment systems is also reinforcing the adoption of in-car infotainment systems. Hence, companies have introduced advanced in-car infotainment systems compatible with all smartphones. Android auto and apple car play allows the user to connect smart phones to the in-car infotainment systems. Furthermore, growing trend of connected cars and increasing adoption of cloud technology is also foreseen to boost the in-car infotainment demand during the forecast period.

Key players operating in the global in-car infotainment market are Alps Alpine Co., Ltd., Samsung Electronics Co., Ltd., Panasonic Corporation, Pioneer Corporation, Audi AG, BMW Group, Continental AG, Ford Motor Company, Visteon Corporation and Volkswagen AG.

The growth in demand for safety, comfort, and aesthetic features have led to several technological advancements in vehicles such as use of cloud supported infotainment system which subsequently increases the comfort level of the passengers inside. With rapid development in cloud technology and its application, end users demand live streaming facility for music, internet radio, and smartphone integration.



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